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Adobe Marketo Engage Architect Master training torrent & AD0-E560 latest dumps & Adobe Marketo Engage Architect Master study material

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Adobe Marketo Engage Architect Master Sample Questions (Q57-Q62):

NEW QUESTION # 57
A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?

A. Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
B. In the Admin section, select the field and enable the "Block Field Updates" feature
C. In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
D. Create a custom Javascript on the frontend webpage to verify data before form submission

Answer: C

NEW QUESTION # 58
A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A. Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
B. Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
C. Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D. Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.

Answer: C

NEW QUESTION # 59
A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
B. There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
D. It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

Answer: D

NEW QUESTION # 60
What is the most critical aspect of designing an efficient data schema in Marketo?

A. Avoiding relational data structures
B. Using only static lists for segmentation
C. Limiting data fields to mandatory inputs
D. Ensuring field mappings align with external systems

Answer: D

NEW QUESTION # 61
Which metric is most relevant for tracking lifecycle changes in Marketo?

A. Lead Conversion Rate
B. Email Open Rate
C. Stage Velocity
D. Program Success Rate

Answer: C

NEW QUESTION # 62
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